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Support : Dialog Search Aids : File 9 Marketing Terms

Business & Industry® (DIALOG File 9)
Marketing Terms

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The following terms are searchable in File 9 using MT=:

Account activity
Ad inserts
Ad recall
Ad tip ins
Ad volume
Agency self-regulation
All agency
All campaign
All general
All media
All product marketing
All research
Association advertising
Brand equity
Business-to-business
Cable TV advertising
Campaign awards
Campaign design
Campaign effectiveness
Campaign slogan
Campaign spokesperson
Campaign theme
Catalogs
Character symbol
Cobranding
Community Advertising
Consumer behavior
Contests
Cooperative campaign
Corporate advertising
Corporate sponsorship
Corrective ads
Coupons
Crisis communications
Direct mail
Direct response TV marketing
Distribution channels
General agency
General campaign
General media
General product marketing
General research
Global campaign
Infomercials
Interactive
Internet
Line extensions
Loyalty
Magazine advertising
Media costs
Media-buying service
Movie theater
NAD review
National campaign
Network TV advertising
New campaign
Newspaper advertising
Online
Other general
Outdoor
Placement
Point-of-purchase
Political advertising
Positioning-repositioning
Premium-luxury products
Print ad coupons
Print advertising
Professional advertising
Public opinion
Public service advertising
Radio
Regional campaign
Sales promotion
Sampling
Sports campaign
Teaser campaign
Telemarketing
TV advertising
Umbrella marketing
Yellow Pages
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See also:

Concept Terms used in File 9

Industry Terms used in File 9

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